The photo rules, written down and checked.
Every platform has an image spec buried somewhere in its help centre, and half of them also have an opinion about AI-generated photos. These guides collect the requirements that actually get listings rejected — with the source next to each number.
Selling products
Amazon photo requirements
Pure white 255,255,255 · product at 85% of frame · 1,000 px for zoom
Etsy listing photos
2,000 px recommended · up to 20 photos · sRGB only
eBay photo rules
500 px minimum · 1,600 px recommended · up to 24 photos
TikTok Shop images
Up to 9 square images · 600 × 600 minimum · pure white main image
Shopify photo specs
Under 20 MB · up to 5000 × 5000 px · 2048 × 2048 displays best
White background photos
Amazon wants exactly 255, 255, 255 — a lightbox gives you about #f7f6f4
Rentals & real estate
Airbnb photo requirements
At least 1,024 × 683 px · landscape · minimum 5 photos
Virtual staging rules
California AB 723 signed 10 Oct 2025 · CRMLS $250 fine · label + original photo
Zillow photo rules
Max 2048 × 1536 · min 1024 × 768 · under 25 MB · warning below 200 KB
Booking & Vrbo photos
Booking: ≥2048 × 1080, landscape only · Vrbo: ≥1024 × 683, 6 photos minimum
Food & delivery
Every figure links to the platform’s own documentation. If a spec changes and we haven’t caught it, tell us at hello@phoxel.app.
Rules are easier to follow when the photo is generated to fit them.
Phoxel generates on a pure-white background, at the right aspect ratio, with the product filling the frame — because those are the rules on this page.
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